The Top SEO Strategies Of All Time
There’s a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I’ve taken the time to sort through much of this information and provide you with the strategies that get actual results.
By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.
The first search engine ranking factor has to do with inbound links. We all know the importance of generating inbound links to your web site or blog. However, these links are only effective if they include your keywords in their anchor text. Links should always include keywords which help search engines identify your website with these links. Make sure to ask link partners to structure their links to your web site properly.
The second most important factor for having high search engine rankings is to include your most important keywords in your meta tags, particularly your title tag. This is one of the key ways that search engines identify your pages and display information on search results. In addition to your title tag, include your keywords in the keywords and description tags as well.
The third factor of search engine importance is link popularity. How many websites are linking to yours? More importantly, what is the value of those links? This answer is usually a function of Google Page Rank. Page rank is comprised of a large number of factors but essentially provides a weight to the value of each inbound link. The more links you have a greater value pointing to your web site, the higher your link popularity.
The fourth ranking factor is the diversity of domains that link to your web site. For many search engines, its not only what links you have to your site but making sure they are from different domains. This represents more popularity associated with you web site and therefore is judged to be a better search result. When link building, try to focus on generating inbound links from different websites.
The final ranking factor is keyword use in root domain. Although it’s possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.
All of these factors are important for top search rankings. Don’t overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts.
Michael Fleischner is the Author of SEO Made Simple and offers SEO training for small and medium sized businesses. Make sure to get free search engine optimization and Internet marketing support at the Internet marketing forum
